Boost KAM results with marketing intel and economic rigor
Best in class KAM programs excel at articulating expected quantified customer outcomes and tracking value delivered over time.
However, several challenges limit an organization’s ability to make a customer value quantification part of how they work.
Challenges we solve
No quantified value props
Organization simply defaults to selling features and functions rather than focusing on quantified customer outcomes.
No digital source of truth
Value Propositions and ROI Calculators managed in disparate files and not connected to KAM work.
Not enough time
Program fatigue sets in due to constant recreation of detailed, thoughtful value strategy work for every Key Account Initiative.
Boost KAM results with marketing intel and economic rigor
Roi calculators on websites, plans, deals
Visual, easy to use calculators support all phases of the customer life cycle; from your website, to an opportunity managed in CRM, to tracking delivered value.
Account-based marketing orchestration
Develop a library of playbooks that make it easy to download turnkey business cases to an Account Plan in Valkre or an Opportunity in CRM for Key Account customization.
Automated insights and suggestions
Automate creation of better Account Plans by combining Customer Insights and a database that continuously gets smarter.
