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Books

Winning with Customers

Winning With Customers shares the insights gained from our experiences developed while executing outside-in customer approaches. We speak often to professionals in many different settings and the most common interests are: How do you do this? How do you get started? What do you do? There is really no way to answer all these questions during a brief conversation. Our goal with this book is to give every business professional a resource for using more outside-in customer knowledge in the management of their business. For more information, visit winningwithcustomers.com.




What reviewers are saying:

The approaches in this book have made a difference in our business. Winning with Customers has brought new life and energy to our selling approach.
As Chief Learning Officer I am always on the lookout for breakthrough thinking and practical approaches that can differentiate our sales, marketing and leadership efforts. Jerry and Keith’s innovative approach quantifies the impact your product or service has on the customer's bottom line. The insight learned can help companies create a stronger value proposition, greater customer satisfaction and greater profitability.

Beyond Six Sigma

In Beyond Six Sigma, the authors draw upon a broad range of experience helping companies build and guide growth initiatives to introduce a proven approach to driving growth. Using detailed conceptual explanations and real-world examples, the book presents a clear description of how these ideas and practices have helped numerous organizations and why companies today should consider adopting this repertoire of tools to drive profitable growth.




What reviewers are saying:

This is one amazing book. Easy to read, easy to digest, and easy to implement. It's loaded with insigth, novel ideas, cases, and breakthrough recommendations.
This is a book that speaks management's language. It shows us a straightforward approach to profitable growth by starting outside-in, i.e., with the customer. What a novel concept!
An insightful, practical, step-by-step approach to achieving profitable growth through a focus on building customer value.
Our Books and Papers provide a starting point to understand the thinking embedded in our software

Articles & White Papers

Winning With Customers

Summarizes our book Winning With Customers and describes how to put its teachings into action

Winning With Suppliers

Its Winning With Customers from a Customer Point of View

Owens Corning's Metric

Learn how Owens Corning overcame their challenge in having all employees be accountable for the value they create for customers by measuring customer value.