You can think of the DVP Process as a continuous cycle of making the right promises to customers and keeping them…in such a way that can be measured and improved.
Discover
Methods and tools to understand what is economically important to your customers
- Modeling tool to discover how you make your customers more money
- Templates and tools to facilitate a rigorous investment conversation with customers
- A place to store, access and communicate the customer’s voice
Analyze
Deep Analytics engine turns customer conversations into intelligence for decision-making
- Align internally and with the market on how you make customers more money
- Consolidate customer voice that identifies the top ways to make customers more money
- Continuous source for innovation ideas, new product development, best practices and daily actions
- Targeted sales and marketing efforts with value-based segmentation
Decide
Collaborative planning platform creates accountability to decide on what is important to customers
- Reduce risk by informing decisions with customer focused business cases
- Decisions on what you plan to do (and not to do) to make customers more money
- Market-informed plans for businesses, segments, and customers
Execute
Workflow management that holds the Customer and the Organization accountable for results
- Instant access to the latest updates on initiatives and opportunities to make customers more money
- Direct connection between what customers want and organization’s investments
- Collaborative task management that organizes actions, results, and customer feedback
Measure
Analytics that track performance, your value to your customers and the customers' value to your organization
- View around the corner to what customers will need in the future
- Insight into which value creating investments have most impacted your bottom line
- Ongoing platform for customer collaboration and continuous improvement